商务英语对话:Advertising 广告

来源: 佚名 2014-10-07

中小学英语学习必备APP

  Helen:We want to use the right marketing mix to reach our target market.

  海伦:我们想要使用正确的行销媒体来达到市场目标。

  Leonard:Certainly. We've done some tactical planning already. We think we've come up with a good plan.

  李奥纳德:当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。

  Helen:What media do you plan to use?

  海伦:你们准备使用何种媒体?

  Leonard:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

  李奥纳德:考虑到你们想要表现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。

  Helen:So that way, our advertising dollars would be focused on people we know are computer users.

  海伦:这样一来,我们的广告花费就会针对在,如我们所知,计算机使用者身上。

  Leonard:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

  李奥纳德:是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

  Helen:Will there be any direct mail?

  海伦:会有任何广告邮件吗?

  Leonard:No. That would not be correct for a manufacturer like you. Leave that to the retailers.

  李奥纳德:没有。对像你们这样的制造商来说,那并不是正确的作法。把这种方式留给零售商吧。

  Helen:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

  海伦:说得没错。请准备一份更详细的提案,然后我会把它推销给高阶主管。

  Leonard:Great. We'll get started right away.

  李奥纳德:太好了。我们马上准备。

 

  相关推荐  
  英语高考改革 直击家长N大困惑
  2014年12月大学英语六级听力高频词汇
  高中英语阅读理解100篇

相关文章推荐

相关帖子推荐